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Celebrity Elastic Bands

The Kardashian Silly Bandz Target a Younger Demographic

— January 22, 2011 — Celebs
Seems like the Kardashian sisters have decided to target another younger demographic with their Kardashian Silly Bandz. Although not necessarily in line with their racy image, it does add a cute innocence to their reality TV personas.

Not only do the Kardashian Silly Bandz take the shape of each sister, they also feature diamond rings, perfume bottles and shoe elastic bands. With 24 colorful shapes in all, they are a reality show fanatic's dream.
Trend Themes
1. Celebrity-inspired Silly Bandz - There is an opportunity for other celebrities to launch their own line of Silly Bandz to target a younger demographic.
2. Reality TV Product Lines - There is a potential for other reality TV stars to expand their product lines beyond their typical offerings.
3. Nostalgic Accessories for Younger Generation - There is a growing trend in bringing back nostalgic items like Silly Bandz to appeal to a younger generation.
Industry Implications
1. Entertainment - The entertainment industry can capitalize on celebrity-inspired products to increase engagement and fan loyalty.
2. Fashion - The fashion industry can explore ways to incorporate nostalgic accessories like Silly Bandz into their products to appeal to a younger audience.
3. Toy and Game Industry - The toy and game industry can tap into the nostalgia trend to create updated versions of classic toys like Silly Bandz.
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