Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Genderless Perfumes

Kapsule by Karl Lagerfeld

— July 20, 2008 — Fashion
It took a genius like Karl Lagerfeld to finally realize that, "There is no gender in perfumes anymore." Lagerfeld is releasing Kapsule, a trio of unisex scents in geometry-inspired bottles.

I love it. People should wear the scents they like, regardless of what gender it is marketed towards.

The "k" in Kapsule is chosen after Lagerfeld's first name, Karl. "I love the world of perfumes," Lagerfeld said. "For me, the world of fashion doesn't exist without it."

The perfumes were created by Coty, which acquired the Karl Lagerfeld fragrance license in 2005.

"I must say Coty really did a great job," said Lagerfeld. "They have a modern spirit, are the biggest perfume company in the world, and they want things to be a success. It is a company of many brands. And I think it's quite interesting. It is like a tree with many fruits."

So what do these three scents smell like? According to WWD, "Light, by Symrise perfumer Mark Buxton, includes notes of bitter orange, jasmine, nutmeg, clove and musk. The Floriental scent was concocted by Symrise's Emilie Coppermann with ivy leaf, violet and black tea leaf notes. Woody, meanwhile, was created by Firmenich's Olivier Cresp and is made up of cedar, moss and plum notes."

As for Kapsule's bottle design, Lagerfeld explains, "There's the square and the circle, my two favorite things in geometric patterns."

Each bottle is etched with Lagerfeld's signature on the bottom.
Trend Themes
1. Genderless Scents - There is an opportunity to create gender-neutral fragrances to cater to changing consumer preferences.
2. Unconventional Bottle Design - There is potential to create unique and unconventional designs for fragrance bottles that stand out in a crowded market.
3. Collaboration with Large Companies - Collaboration opportunities exist with large companies for brand licensing and marketing to reach a wider audience.
Industry Implications
1. Fragrance - Fragrance companies can explore the trend of genderless scents and innovative bottle designs to appeal to modern consumers.
2. Fashion - Fashion companies can collaborate with fragrance companies to create complementary fragrances that align with their brand identity.
3. Design - Design companies can collaborate with fragrance companies to create unique and unconventional bottle designs that appeal to consumers looking for something different.
4.6
Score
Popularity
Activity
Freshness