It took a genius like Karl Lagerfeld to finally realize that, "There is no gender in perfumes anymore." Lagerfeld is releasing Kapsule, a trio of unisex scents in geometry-inspired bottles.
I love it. People should wear the scents they like, regardless of what gender it is marketed towards.
The "k" in Kapsule is chosen after Lagerfeld's first name, Karl. "I love the world of perfumes," Lagerfeld said. "For me, the world of fashion doesn't exist without it."
The perfumes were created by Coty, which acquired the Karl Lagerfeld fragrance license in 2005.
"I must say Coty really did a great job," said Lagerfeld. "They have a modern spirit, are the biggest perfume company in the world, and they want things to be a success. It is a company of many brands. And I think it's quite interesting. It is like a tree with many fruits."
So what do these three scents smell like? According to WWD, "Light, by Symrise perfumer Mark Buxton, includes notes of bitter orange, jasmine, nutmeg, clove and musk. The Floriental scent was concocted by Symrise's Emilie Coppermann with ivy leaf, violet and black tea leaf notes. Woody, meanwhile, was created by Firmenich's Olivier Cresp and is made up of cedar, moss and plum notes."
As for Kapsule's bottle design, Lagerfeld explains, "There's the square and the circle, my two favorite things in geometric patterns."
Each bottle is etched with Lagerfeld's signature on the bottom.
Stats for Genderless Perfumes
Trending: Older & Average
Research: 10,275 clicks in 406 w
Interest: 4 minutes
Concept: Genderless Perfumes
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: 38 uber service ideas, waterproof adventure bags, and brain wave-recording earbuds.
Waterproof Adventure Bags
38 Uber Service Ideas
Brain Wave-Recording Earbuds
Soft Canvas Stair Blockers
Top 100 Design Innovations in May