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When you want to Kanyefi a blog or website, just click the Kanye Vision market and you will be looking through Kanye West's iconic shutter sunglasses.
Implications - Sometimes utility and usefulness have absolutely no bearing on a new innovation, but that doesn't mean it won't be embraced by consumers. As long as certain pop culture icons remain popular, they can greatly influence purchases. Thus, it becomes feasible for companies to use celebs as inspiration behind innovation, such as applying their distinct style or iconic memes in marketing.
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