PYG-Design is based in Germany. For more from Patricia Yasmine Graf, check out her site.
Implications - This library furniture takes a traditional design and modernizes it to appeal to a broad base of consumers. Companies should consider how their products can be infused with this sense of modernity in order to revamp pre-existing commodities. In taking this approach, companies save production costs and still come up with a profitable product that is appealing to many consumers.