Enter the Kangol Fall/ Winter 2009 lookbook. Not only does it show the diversity of hats offered in Kangol’s most recent collection, it also helps regular people figure out how to wear them in a realistic and practical way.
Implications - In the last few years, there has been a backlash against traditional fashion marketing that features gorgeous supermodels in technologically enhanced spreads. A company can capitalize on this backlash by investing in marketing that features shots that appear more natural and candid, exuding the aura of a marketing campaign shot by amateurs. This connects the brand with consumers, who view the marketing as representative of themselves.