This New Energy Drink Promises All-Natural Flavors and Ingredients

By: Rahul Kalvapalle - Aug 19, 2016
References: mutalogroup &
Kabisa is a new energy drink, launched by Mutalo Group, that is looking to put a uniquely tropical and African twist on the ubiquitous and ever-popular energy drink.

This new energy drink features flavors that are crafted together from all-natural ingredients, and designed to draw from the tropical flavors of both East and West Africa so as to appeal to African taste preferences. This flavorful and energizing beverage is available in a sizeable 500 ml can, ensuring that you never need more than one to get going for a workout, long drive or a marathon study session.

This new energy drink speaks to the importance of taking regional flavor preferences into account when marketing beverages, particularly when it comes to products like energy drinks which are favored by millennials.