This K2R Stain Remover Campaign Shows Proudly Soiled Kiddies
Emily Evans — May 14, 2011 — Marketing
References: k2r.au & adsoftheworld
Stain remover ads can tend to be a little bit repetitive, and so any print ads for stain removers that are able to be eye-catching are definitely doing something right. These April 2011 K2R Stain Remover ads are cute while still conveying their brand message.
The K2R Stain Remover ads appeal to viewers by recreating relatable situations for people to look at. Their catchy text, "because it's rare to be proud of a stain," is totally something to which everyone can attest.
The cute cartoonlike kids in each of the two April 2011 print ads have mini grins on their faces because of their cool stains. In reality, no stain is going to come out looking like a guitar or a super-hero -- but we get the message!
The K2R Stain Remover ads appeal to viewers by recreating relatable situations for people to look at. Their catchy text, "because it's rare to be proud of a stain," is totally something to which everyone can attest.
The cute cartoonlike kids in each of the two April 2011 print ads have mini grins on their faces because of their cool stains. In reality, no stain is going to come out looking like a guitar or a super-hero -- but we get the message!
Trend Themes
1. Interactive Advertising - Exploring alternatives to repetitive and non-engaging ad campaigns by creating interactive and eye-catching experiences.
2. Emotional Branding - Using relatable situations and emotions to connect with customers and create memorable brand experiences.
3. Humorous Marketing - Using humor and playful elements to capture attention and make a lasting impression on consumers.
Industry Implications
1. Advertising and Marketing - Opportunity to develop creative ad campaigns and strategies that break through the noise and stand out to consumers.
2. Consumer Goods - Innovative approaches to product advertising and packaging to create emotional connections and appeal to consumers' unique preferences.
3. Children's Products - Utilizing humor and playful storytelling techniques to attract young audiences and their parents in the competitive children's products industry.
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