Step Over Google

By: arnarn - Published: Mar 24, 2007   Updated: Mar 31 2011 • References: searchwithkevin.prodege
Mr. Britney Spears is now trying to be popular in the world wide web by having its own search engine named "Search with Kevin". Users who search using his engine have a chance to win autographs, CDs, and T-Shirts. This could be the start of the new era in computing. Well, I guess in a bad manner.

Implications - Business-savvy celebrities know that their is value in there fame (and/or infamy) By using their public persona as a brand, they can often attract a large default base of consumers to their products and innovations. Initiatives like this represent an increasingly common trend wherein these public figures hope to cash in on the recognition that their brand comes packaged with. Stats for K-Fed's New Search Engine Trending: Older & Chilly
Research: 2,907 clicks in 479 w
Interest: 4 minutes
Concept: K-Fed's New Search Engine
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: illustrative music video books, top 30 gaming innovations in may, and hyperrealistic food bookmarks.