The J.W. Anderson Fall/Winter 2014/2015 campaign includes a series of masculine motifs. And while these motifs are pervasive, the label has done so in a contained manner by delivering a boyish appeal in a moderate sense that will certainly be well-received by fans of the brand come autumn.
Stylist Benjamin Bruno walked the thin line between masculinity and femininity while producing these advertisements. This was made readily apparent via wide legged trousers, chunky clog heels and button up tops, pieces that while made for women can also be reinterpreted for male shoppers.
Hair expert Gary Gill also needs to be recognized in large part for this J.W. Anderson production. He slicked and pinned back the tresses of models Yulia Musieichuk, Marta Placzek and Phillipa Hemphrey, enabling them to take on the look of men.
Stats for Moderately Masculine Fashion Campaigns
Trending: Older & Chilly
Research: 720 clicks in 90 w
Interest: 1.2 minutes
Concept: J.W. Anderson Fall/Winter 2014/2015
Related: 94 examples / 72 photos
Segment: Females, 18-35
Comparison Set: 34 similar articles, including: paper doll lookbooks, sultry sea vixen lookbooks, and rocker attitude fashion ads.
Moderately Masculine Fashion Campaigns
More Stats +/-
Sultry Sea Vixen Lookbooks
Paper Doll Lookbooks
Rocker Attitude Fashion Ads
Pastel-Colored Clone Campaigns
Fragmented Collage Catalogs