Juvenile Protective Association Ads Show Effect of Verbal Abuse

Last year we featured an ad campaign from Singapore that showcased the damaging effects of verbal abuse. You’re merely hurting with your words instead of your fist.

While that campaign was tailored to address domestic abuse, here we have a similar effort from Juvenile Protective Association that tackles the issue of verbally abusing little kids.

Created by EuroRSCG Chicago, USA, the ads show little kids being abused by hands and fists that were created with hurtful words and phrases.

I think it is very important for parents, teachers, babysitters, and anyone who takes care of little kids to see these ads and understand the powerful effect their words can have on these kids.