Last year we featured an ad campaign from Singapore that showcased the damaging effects of verbal abuse. You’re merely hurting with your words instead of your fist.
While that campaign was tailored to address domestic abuse, here we have a similar effort from Juvenile Protective Association that tackles the issue of verbally abusing little kids.
Created by EuroRSCG Chicago, USA, the ads show little kids being abused by hands and fists that were created with hurtful words and phrases.
I think it is very important for parents, teachers, babysitters, and anyone who takes care of little kids to see these ads and understand the powerful effect their words can have on these kids.
Stats for Visually Disturbing PSAs
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Research: 59,265 clicks in 370 w
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Concept: Visually Disturbing PSAs
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: glow in the dark ads, youth shockvertising ii, and powerful psas.
Visually Disturbing PSAs
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