Pop star Justin Timberlake is turning into quite the modern-day Renaissance man. He's a singer, songwriter, actor, fashion designer and now a director. And the Justin Timberlake 'Silver Tequila' commercials are pretty good.
Currently there are three different Justin Timberlake 'Silver Tequila' spots, all focusing on how smooth and cool of a brand it is. The spots are very image-conscious and make me want to pour a glass for myself.
Implications - Consumers are willing to embrace products that are endorsed by celebrities. They construct a parasocial relationship with famous stars and feel connected to them, trusting their judgements. Companies can capitalize from this relationship and appeal to certain niche markets by arranging for celebrities to endorse their product or service.
Stats for Pop Star Spirit Spots
Trending: Older & Chilly
Research: 392 clicks in 299 w
Interest: > 3 minutes
Concept: Justin Timberlake Silver Tequila
Related: 39 examples / 30 photos
Segment: Females, 18-35
Comparison Set: 14 similar articles, including: 14 tequilarrific finds, artistic alcohol bottles, and egghead shot glasses.
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