Inspiring Teen Stars
The Justin Bieber Google Chrome ad begins with how the young singer created his YouTube channel initially. He began uploading videos and gained popularity through word of mouth and viewers using email and sharing capabilities.
Even if you aren't a fan of the singer, the commercial is inspiring enough that one look will make a belieber out of you.
Implications - Consumers are becoming more attached to their favorite media figures. No longer just providing a form of entertainment, customers are identifying themselves with celebrities. Companies looking to create a wider audience could integrate an element of popular culture into their products.