When you're a 17-year-old mega superstar that girls break the sound barrier with the extremities of their high-pitched screams, it's important to have a good laugh once in a while, and the Justin Bieber Black Friday commercial for Macy's does exactly that. The ad features Bieber going to Macy's for the Black Friday sale and any person he comes across screams bloody murder in excitement. Not too far off from reality, right? Well the ol' knee slapper of the matter is that Bieber is making grown men scream and squeal like his tween fans.
The ad, officially titled 'Screamers' and created by JWT New York, appeals to all potential shopper's of Macy's this holiday season. Teenage girls who have a religious-like following of the young superstar are an obvious target, but also parents can have a laugh from the mockery of such ardent love for an idol that they witness in their daughters.
If your ears have survived the high-pitched screaming, consumers will also be pleased to know that a portion of the proceeds of the Justin Bieber Black Friday sale will go to charity.
Stats for Squealing Adult Adverts
Trending: Older & Chilly
Research: 463 clicks in 235 w
Interest: > 3 minutes
Concept: Justin Bieber Black Friday
Related: 85 examples / 65 photos
Segment: Neutral, 4-55
Comparison Set: 31 similar articles, including: pop star face tattoos, altered celeb sniffer blogs, and riot photography parodies.
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