'Just My Type' Video Sells Story with Stylistic Changes to Font
The 'Just My Type' video is produced by Pentagram, which is the world's largest independent design consultancy. They have offices located in London, New York, Berlin and Austin, and have quite an impressive portfolio of media they've designed for various clients.
Implications - The popularity of typographic products is on the rise because of its simplicity and ability to invoke calming sensations among consumers. Corporations may consider using minimalist typographic advertising in order to garner consumer attention.