The Junya Watanabe 2012 Spring/Summer collection features a wide variety of farm-inspired pieces and outfits, including a multitude of overalls, plaid button-ups, cropped trousers, rain jackets and rain boots. The collection's commitment to pulling off the countryside couture is showcased by the models walking down the outdoor runway wearing rubber duck boots.
While many men may find it challenging to envision incorporating a pair of overalls into their wardrobe, the jackets, pants and shirts from the Junya Watanabe 2012 Spring/Summer collection offer posh, versatile options for men.
Implications - Businesses can benefit tremendously by glamorizing a product or concept that is typically not that popular among consumers. In doing so, businesses will appeal to the masses for its capabilities of turning something drab into dapper.