The Jung von Matt Recruitment Ad Reaches 220,000 Unsuspecting Creatives

By: Katherine Vong - Published: Jun 21, 2012 • References: jvm & psfk
When you're looking to fill a position in your company, it might be worth it to try something unexpected and clever such as the Jung von Matt recruitment ad. The German ad agency was looking for a new Art Director, and instead of going the traditional recruitment route, it decided to sneakily put a job link in the 'Lorem Ipsum' dummy text typically used by creatives to create mock-up sites and pages.

According to PSFK, creatives use Lorem Ipsum as a text placeholder when creating layouts because real text is often distracting when a person reviews the layout. The site is often used for this (it boasts about 50,000 creative visitors per day), and this is where Jung von Matt decided to place its "hidden" recruitment link.

How effective was the Jung von Matt recruitment ad? Well, the dummy text was used by 220,000 creatives around the world during the stunt, and there were 14,000 click-throughs to the agency's recruitment page. Plus, Jung von Matt found a new Art Director! Stats for Devious Dummy Text Ads Trending: Older & Mild
Research: 244 clicks in 204 w
Interest: > 3 minutes
Concept: Jung Von Matt Recruitment Ad
Related: 66 examples / 51 photos
Segment: Neutral, 18-55+
Comparison Set: 24 similar articles, including: social media employer ventures, nerd jargon tattoos, and sarcastic stereotype filler sites.