The Latest Julian Zigerli Campaign is Artfully Conceived

By: Jana Pijak - Sep 5, 2016
Julian Zigerli campaign boasts collaged and conceptual elements that are brought to life by graphic designer and photographer Yves Suter. This Swiss label's Fall/Winter 2016 advertorial stays true to its avant-garde brand aesthetic and showcases a mix of its latest womenswear and menswear offerings.

Inspired by imagery from the 80s and early 90s, this campaign consists of modern fashion picks that are juxtaposed with vintage family photographs -- sourced from designer Julian Zigerli's personal collection.

Merging collaged imagery with overexposed and retro family photos, this series of ads is captivating and nostalgic without losing its contemporary edge. When describing his latest offering, Zigerli explains how "colours and shapes of the (90s) era are translated via vibrantly rich wools in primary colours and deconstructed digital prints."