The freshly launched Julia Kalmanovich collection plays with different shapes and colors. Not one to shy away from eccentricity, Kalmanovich creates an infectiously vibrant line.
The pieces in the Julia Kalmanovich collection definitely don't just stick to one style; the creations range from fitted pants to long flowing skirts, and shorter hemlines as well. Wearing balloons as head pieces, the models are at the perfect level of playful.
If you find it difficult to find items that match, the Julia Kalmanovich collection will let you know that anything goes.
Implications - No longer looking for subtle styles, shoppers are seeking out ways to stand out through their fashion choices. Pieces that feature a bolder aesthetic are appealing to those consumers who want to make a statement. Companies could focus on this desire for differentiation in order to appeal to a wider audience.
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Concept: Julia Kalmanovich Collection
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