Model Viktoriya Sasonkina joins veterans Daria Strokous and Hanne Gaby Odiele for the Juicy Couture Spring/Summer 2011 ad campaign. The team lounges in a utopian scene with girly colors and laid-back musical expressions.
The campaign is photographed by Steven Meisel using In a Funny Way by Mercury Rev to encapsulate the utopian spirit perfectly. The commercial depicts a soothing scene in a feminine room filled with colorful playthings, patterned blankets and flowers. The models wear Juicy Couture styles from head to toe such as pink-striped hats, modern dresses and stacked accessories.
The Juicy Couture Spring/Summer 2011 ad campaign was styled by Lori Goldstein with makeup by Pat McGrath, whose efforts made the utopian girly aesthetic even more astounding.
Stats for Utopian Fashion Videos
Trending: Older & Buzzing
Research: 9,086 clicks in 265 w
Interest: > 3 minutes
Concept: Juicy Couture S/S11 Ad Campaign
Related: 104 examples / 80 photos
Segment: Females, 12-35
Comparison Set: 38 similar articles, including: rebel skater spreads, prismatic beaded bikini's, and floral hippie advertorials.
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