The Juicy Couture S/S 2011 Ad Campaign is Dazzlingly Dreamy

By: Wesley Skitzo - Published: Apr 4, 2011 • References: juicycouture & art8amby.wordpress
Model Viktoriya Sasonkina joins veterans Daria Strokous and Hanne Gaby Odiele for the Juicy Couture Spring/Summer 2011 ad campaign. The team lounges in a utopian scene with girly colors and laid-back musical expressions.

The campaign is photographed by Steven Meisel using In a Funny Way by Mercury Rev to encapsulate the utopian spirit perfectly. The commercial depicts a soothing scene in a feminine room filled with colorful playthings, patterned blankets and flowers. The models wear Juicy Couture styles from head to toe such as pink-striped hats, modern dresses and stacked accessories.

The Juicy Couture Spring/Summer 2011 ad campaign was styled by Lori Goldstein with makeup by Pat McGrath, whose efforts made the utopian girly aesthetic even more astounding. Stats for Utopian Fashion Videos Trending: Older & Buzzing
Research: 9,087 clicks in 268 w
Interest: > 3 minutes
Concept: Juicy Couture S/S11 Ad Campaign
Related: 104 examples / 80 photos
Segment: Females, 12-35
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