Best known for their ridiculously comfortable and cutesy track suits, fashion label Juicy Couture is set to open up four new shops in airports around the world.
The airports in which Juicy Couture plans on opening up new boutiques include Miami, JFK airport, Taiwan, and Athens. Is this the wave of the future? Combining airports with shopping malls? If so, I am totally game; it’ll beat waiting around bored for hours.
Implications - Juicy Couture is one of the first brands that I remember being able to immediately associate with luxury. Their deft blend of upscale cool and ubiquitous "it" brand serves as a template for success to designers around the world.
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