Juice Press Makes a Statement with This Bold Campaign

By: Allen Taylor - Published: Mar 27, 2014 • References: juicepress & coolhunting
Juice Press, a company in Manhattan’s West Village, not only makes some of the best fresh juice available, but are also making a splash with marketing techniques. The juice itself is made with all fresh organic ingredients daily and is available in 14 locations. 

In grocery stores, you’ll see rows and rows of juice with clean, colorful labels. Juice Press tries to keep their labels a little disorganized in order to stand out and boast the homemade aspect of the product. It’s not just the juice labels that help Juice Press stand out. Founder and CEO Marcus Antebi shows off his business cards that have sayings like "MILF" (Man I Love Fruit) in order to spread the word that the fresh ingredients in the juice can help with your love life. Stats for Attention-Grabbing Juice Ads Trending: Older & Buzzing
Research: 4,205 clicks in 113 w
Interest: 1.9 minutes
Concept: Juice Press
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: drilling juice extractors, resourceful eco vitamizers, and dressed edible branding.