Gwyneth Paltrow Created Juice Beauty's Phyto-Pigments Color Line

By: Laura McQuarrie - Jan 12, 2016
References: juicebeauty & wellandgood
The Juice Beauty Phyto-Pigments Color collection is an organic and cruelty-free range that will help consumers care for and adorn their face, cheeks, eyes and lips. The line was created with help from Gwyneth Paltrow, who is a creative director and investor to the brand.

As an advocate for living a healthy lifestyle, Paltrow has made herself known as an expert on everything from natural wellness remedies to non-toxic beauty. The philosophies of the celebrity and brand come through with this new range, which uses plant-based ingredients, over synthetic dyes, to enhance a woman's natural features. Following the clean food movement, Paltrow believes that clean beauty is the next mass movement.

Items in the Juice Beauty Phyto-Pigments Color collection include Green Apple Peels and Antioxidant Serums, which are mindfully packaged in glass bottles and containers with airless pumps.