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Baking is a very involved process that often requires one to multitask. This can be difficult when so many recipe steps demand even more than attention, but a hand to scoop and stir repeatedly. A concept called Jug by Chiara Goose Gustinelli has the potential to make food preparation a little simpler. Even though another appliance has been brought into the mix, this one helpfully functions hands-free.

The shape of the culinary power tool was adapted from the form of a pitcher, complete with a handle and a flat base so that it can be placed on the counter top securely. A single whisk has been attached to the machine in the manner of a drill bit. Most importantly, Jug by Chiara Goose Gustinelli has been designed with a bendable beater, allowing the mixing to continue even when the contraption has been placed upright.