The Jucca Fall/Winter 2014 campaign plays up on metallic color schemes. At the center of these advertisements is model Lucy Evans who posed earnestly before the camera, letting on little emotion as she stared ahead without the slightest hint of a smile.
Matching the glossy skirt sported by Evans in these images are chipped urban street lamps. The shiny tones are again present in a striped orange top which speaks to Jucca's daring will to pair unlikely pieces with little in common.
Cinching in this Jucca ensemble at the waist is a purple and blue-lined belt. The athletic piece speaks to what's in store within the current Jucca collection as its signifies the many unusual elements at play.
Stats for Mod Metallic Fashion Campaigns
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Research: 1,482 clicks in 90 w
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Concept: Jucca Fall/Winter 2014
Related: 69 examples / 53 photos
Segment: Females, 18-35
Comparison Set: 25 similar articles, including: paper doll lookbooks, sultry sea vixen lookbooks, and rocker attitude fashion ads.
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