The T-Bike by Juan Madrigal is another ode to the rising star of an art form, typography. Juan Madrigal has taken the staple font face, Helvetica, and splattered it all over a bicycle.
The result is a simple yet graphic piece of function and fun that Juan Madrigal can be proud of. With both bicycling and typography rapidly rising in popularity, the T-Bike is guaranteed to be a must-have amongst eco artists this season.
Implications - Consumers look for products that will make them stand out. Items that feature an unconventional aesthetic attract shoppers who want to differentiate themselves from the average shopper.
Stats for Typographic Transportation
Trending: Older & Mild
Research: 7,501 clicks in 291 w
Interest: 4 minutes
Concept: Juan Madrigal
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: comfortably minimal bicycles, luxury designer motorbikes, and bicycle-branded fonts.
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