Roots Coffee Lets Tasters Live the Dream of Personalized Memorabilia
Omar Yusuf — September 18, 2011 — Lifestyle
References: jt-roots & japantrends
If you've ever wanted to be featured prominently on baseball memorabilia, pick up a JT Roots coffee and check out the brand's newest advertising scheme, which will plaster your handsome mug on collectible cards.
In an attempt to appeal to regular, middle-aged men, the famous canned coffee company revealed its fictitious baseball team, The Roots. Ignoring its similarity to the stellar hip-hop collective, this ball team is made entirely of "real men": Construction workers, delivery men, welders and miners. The new ad campaign from JT Roots allows drinkers to visit its website, snap a photo of themselves and join the team of Everymen.
The baseball cards include your playing statistics, salary and speciality. In the hopes of expanding its clout, JT Roots helps users link their Facebook and Twitter profiles directly to their imaginary, albeit impressive baseball profile.
In an attempt to appeal to regular, middle-aged men, the famous canned coffee company revealed its fictitious baseball team, The Roots. Ignoring its similarity to the stellar hip-hop collective, this ball team is made entirely of "real men": Construction workers, delivery men, welders and miners. The new ad campaign from JT Roots allows drinkers to visit its website, snap a photo of themselves and join the team of Everymen.
The baseball cards include your playing statistics, salary and speciality. In the hopes of expanding its clout, JT Roots helps users link their Facebook and Twitter profiles directly to their imaginary, albeit impressive baseball profile.
Trend Themes
1. Personalized Memorabilia - Opportunity for brands to offer personalized merchandise that features consumer's images or personal information, creating a unique and customized experience.
2. Fictitious Team Marketing - Brands can create fictional sports teams as a marketing strategy to connect with target audiences and evoke a sense of community and identity.
3. Digital Integration in Advertising - Incorporating social media profiles and online platforms into advertising campaigns allows brands to enhance engagement and extend reach to a wider audience.
Industry Implications
1. Beverage - Beverage companies can leverage personalized memorabilia to strengthen customer loyalty and increase brand recognition.
2. Sports - The sports industry can explore fictitious team marketing as a way to engage fans and create unique merchandise opportunities.
3. Advertising - The advertising industry can capitalize on digital integration to create more interactive and personalized campaigns that resonate with consumers.
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