JR East Set Up Heart-Shaped Hand Straps on Trains for Valentines

By: Laura McQuarrie - Published: Mar 12, 2014 • References: facebook & en.rocketnews24
The East Japan Railway Company (JR East) is known for trying to encourage romance on its trains and it came up with another stunt for Valentine's Day this year.

On its Keiyo Line, JR East installed just two heart-shaped hand straps, one pink and one blue, which would hopefully inspire two passengers to strike up a conversation with one another.

Before Valentine's Day this year, JR East posted an announcement on Facebook, letting people know that they should keep their eyes peeled for these romantic hand straps. Although a few people responded that holding onto these straps would just make them feel uncomfortable, most people were receptive to the idea, especially since the novel straps will only be around for a short period of time. Stats for Romantic Train Hand Straps Trending: Older & Mild
Research: 478 clicks in 114 w
Interest: 0.5 minutes
Concept: Jr East
Related: 53 examples / 41 photos
Segment: Females, 12-35
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