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The Joyrich Fall/Winter 2012 Lookbook Exudes Eccentric Swagger

By: Jana Pijak - Published: • References: joyrich & wadmag
The Joyrich Fall/Winter 2012 catalog highlights vibrant colors and animal print patterns. Launched in 2007 by designer Tom Hirota, this vibrant fashion label stays true to its over-the-top brand aesthetic.

The streetwear line oozes swagger with memorable pieces that include ornate outerwear, sweat suits and tie-dyed denims among other bold looks. Designed to draw attention, these personality-filled garments showcase multi-colored leopard patterns, geometric symbols and electric hued logos that reference a multitude of pop cultural inspirations.

From pop art references to tribal graphics, the Joyrich Fall/Winter 2012 collection entitled 'Musical Road Trip' is the epitome of edgy fun. This youthful brand's latest line is showcased in a lookbook proving spirited in both its daring visual imagery and in its fearless wardrobe styling. Stats for Retro Patterned Catalogs Trending: Older & Warm
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Concept: Joyrich Fall/Winter 2012
Related: 125 examples / 96 photos
Segment: Neutral, 18-55
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