The '90s "It" Accessory in the Joyrich Fall/Winter 2010 Lookbook

By: Tiana Reid - Published: Jul 3, 2010 • References: joyrichclothing & be-street
The Los Angeles-based clothing company Joyrich has recreated everyone’s favorite fashion "don’t" for the Joyrich Fall/Winter 2010 lookbook. Carrie Bradshaw said in the ‘Sex and the City’ television series that a scrunchie is one extra that no New York woman would be caught dead in. It looks like for once, Carrie has got it all wrong.

In the Joyrich Fall/Winter 2010 collection, the scrunchie gets a rocked-out update that are bound to sit atop the heads of fashion followers everywhere. Stats for Scrunchie Comebacks Trending: Older & Chilly
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Concept: Joyrich Fall Winter 2010
Related: 88 examples / 68 photos
Segment: Females, 18-35
Comparison Set: 32 similar articles, including: funky scrunchies, 99 retro 80s revival fashions, and 27 hip (and hideous) hair accessories.