The Los Angeles-based clothing company Joyrich has recreated everyone’s favorite fashion "don’t" for the Joyrich Fall/Winter 2010 lookbook. Carrie Bradshaw said in the ‘Sex and the City’ television series that a scrunchie is one extra that no New York woman would be caught dead in. It looks like for once, Carrie has got it all wrong.
In the Joyrich Fall/Winter 2010 collection, the scrunchie gets a rocked-out update that are bound to sit atop the heads of fashion followers everywhere.
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Concept: Joyrich Fall Winter 2010
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Segment: Females, 18-35
Comparison Set: 32 similar articles, including: funky scrunchies, 99 retro 80s revival fashions, and 27 hip (and hideous) hair accessories.
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