The Los Angeles-based clothing company Joyrich has recreated everyone’s favorite fashion "don’t" for the Joyrich Fall/Winter 2010 lookbook. Carrie Bradshaw said in the ‘Sex and the City’ television series that a scrunchie is one extra that no New York woman would be caught dead in. It looks like for once, Carrie has got it all wrong.
In the Joyrich Fall/Winter 2010 collection, the scrunchie gets a rocked-out update that are bound to sit atop the heads of fashion followers everywhere.
Stats for Scrunchie Comebacks
Trending: Older & Chilly
Research: 3,192 clicks in 307 w
Interest: 4 minutes
Concept: Joyrich Fall Winter 2010
Related: 88 examples / 68 photos
Segment: Females, 18-35
Comparison Set: 32 similar articles, including: funky scrunchies, 99 retro 80s revival fashions, and 27 hip (and hideous) hair accessories.
More Stats +/-
99 Retro 80s Revival Fashions
27 Hip (and Hideous) Hair Accessories
Ultra High Waist Denim