'The Journey of a Spoon' Video Encourages Sustainable Utensils

By: Ady Floyd - Oct 16, 2015
References: www3.epa.gov & treehugger
'The Journey of a Spoon' is a PSA created by Greenpeace to stress the importance of washing silverware instead of buying disposable products. While washing dishes is a chore, it will ultimately save money while protecting the planet from greenhouse gases that are a result of piled landfills.

This clever video takes the viewer on a journey from the beginning of Earth to the day we began purchasing spoons. The touching ad addresses society's laziness and desire for convenience.

The Journey of a Spoon is a simple two minute clip that projects a vitally important message. The video is short, informative and visually pleasing, allowing the audience to pay attention and retain the message. The powerful PSA ends with the phrase "thank you to everyone who washed a spoon today" -- because that's all it takes.