I had a flashback to 'Animal House' when I saw the toga-like outfit in the first image of this gallery of the Jose Duran Spring 2010 collection. With its sheet-like material and structured-yet-haphazard draping, this toga is far too fashionable for a frat party.
The rest of the Jose Duran Spring 2010 menswear collection similarly channels different images of antiquated masculinity. I see inspiration from the ancient Greeks, the Fertile Crescent and ancient Rome.
Implications - The relaxed, easy-going appeal that toga design can have is highly appealing with modern consumers. Companies who produce products that give off a carefree attitude will continue to remain favored.
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