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Jorge and Alexa Narvaez are a father and daughter duo whose cover of Edward Sharpe's 'Home' is almost too adorable to bear.

Jorge and Alexa Narvaez have a heartwarming appeal that can't be taught, learned, or faked. I eagerly await their next collaboration, and I'm sure they will continue to steal the spotlight just as effectively as little Alexa Narvaez steals hearts as they unleash more of their musical exploits onto the Internet.

Implications - Consumers will always appreciate emotive campaigns. Businesses that are looking to profit can easily pull on the heart strings of buyers to ensure they are connected to the campaign, product or image. This method ensures that customers will be uplifted and better relate to the brand.