These New Jordan’s Skinny Mixes Come in Five Flavors
Michael Hemsworth — July 30, 2021 — Marketing
References: skinnymixes & foodbev
These new Jordan’s Skinny Mixes syrups have been unveiled by the brand as its autumnal range of zero-sugar, zero-calorie options for consumers to pick up when looking to enhance some of their favorite recipes.
The syrups come in five flavor varieties including White Chocolate Pumpkin, Vanilla Bean Pumpkin, Keto Pumpkin Spice with MCT Oil, Pumpkin Spice Latte and Pumpkin Pecan Waffle. The brand will also be bringing back its Maple Bourbon Pecan flavor as well as introducing Chai and Maple Donut flavors.
CEO Jordan Engelhardt spoke on the new Jordan’s Skinny Mixes syrups saying, "Pumpkin spice is without a doubt our number one Skinny Syrup flavour year after year. We know that our loyal customers crave these products all year round, so we are so excited to be able to offer them their go-tos and some new varieties earlier this year.”
The syrups come in five flavor varieties including White Chocolate Pumpkin, Vanilla Bean Pumpkin, Keto Pumpkin Spice with MCT Oil, Pumpkin Spice Latte and Pumpkin Pecan Waffle. The brand will also be bringing back its Maple Bourbon Pecan flavor as well as introducing Chai and Maple Donut flavors.
CEO Jordan Engelhardt spoke on the new Jordan’s Skinny Mixes syrups saying, "Pumpkin spice is without a doubt our number one Skinny Syrup flavour year after year. We know that our loyal customers crave these products all year round, so we are so excited to be able to offer them their go-tos and some new varieties earlier this year.”
Trend Themes
1. Zero-sugar Syrups - The trend of zero-sugar syrups is growing and businesses can capitalize on the demand by creating new flavors or finding ways to use these syrups in cooking or baking.
2. Seasonal Flavors - Consumers are interested in seasonal flavors, particularly during the fall season. Businesses can take advantage of this trend by introducing seasonal flavors or limited edition releases.
3. Keto-friendly Products - As the popularity of the keto diet grows, businesses can create keto-friendly products like the Keto Pumpkin Spice with MCT Oil syrup to cater to this market.
Industry Implications
1. Food and Beverage - Restaurants, cafes, and manufacturers can use these syrups in cooking and baking, or create their own zero-sugar syrup products to offer customers.
2. Health and Wellness - Fitness centers and health food stores can sell these syrups or create products using these syrups to offer healthy alternatives to traditional syrups with added sugar.
3. E-commerce - Online retailers can capitalize on the popularity of these syrups by offering them for sale to consumers who prefer to shop online, especially during the pandemic when many people are shopping online more frequently.
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