Dwyane Wade is showing off what his signature sneaker can do in the Jordan 'This is Flight' ad, which displays some serious air time by the Miami Heat star.
The Jordan 'This is Flight' clip shows Wade playing an intense game on the court. A miscalculation causes the ball to be stolen and he attempts to stop the fast break. The camera cuts to a picturesque, dream-like scene in which the court is now a large ramp set up for Wade to rev up for his big takeoff; there is then a cut back to reality that shows the NBA star performing a huge block for his team.
This is one of the more refined, elegant clips from the Jordan Brand, which plays off their pitch of 'flight' on the court brilliantly.
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Trending: Older & Chilly
Research: 140 clicks in 229 w
Interest: > 3 minutes
Concept: Jordan This Is Flight
Related: 117 examples / 90 photos
Segment: Males, 12-35
Comparison Set: 43 similar articles, including: bloody animal cruelty ads, walking dead campaigns, and hand slap drive-bys.
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