Prodigy

The Jordan Melo M8 Explosive Water Projections are Aqua Advertising

By: Regan Canie - Published: Oct 27, 2011 • References: nike and creativecriminals
In the game of basketball it usually seems like height gives you an on-court advantage, but the unique ability of being able to walk on water is what gives Carmelo Anthony a boost, shown in the Jordan Melo M8 Explosive Water Projections.

The stunt, set up to promote the launch of the new Jordan Melo M8 shoe, was a spectacle for the 2,500 lucky viewers gathered alongside the Hudson River that featured dribbling depictions on water droplets. After a helicopter dropped stunt doubles down to create a splash, images of Anthony and the sneaker appeared in the showering aftermath as though they were exploding right from the river.

The Jordan Melo M8 Explosive Water Projections are an absolutely innovative advertising slam-dunk.