The Jordan Melo M11 Brand Features FlightPlate Technology
Rahul Kalvapalle — December 18, 2014 — Fashion
The Jordan Melo M11 is a line of basketball shoes that offers Jordan's next-level basketball shoe technology and is inspired by NBA star Carmelo Anthony, the Jordan Brand's most tenured signature athlete.
The shoe is fitted with Jordan's FlightPlate technology, which is designed to harness and return energy from every step, allowing for explosive liftoff. A moderator plate situated over the forefoot Nike Zoom unit helps create a larger sweet spot and solid cushioning. Meanwhile, the shoe's upper features a molder collar that provides augmented ankle support.
Interested consumers in North America can begin pre-ordering the Jordan Melo M11 on Jordan's official website. The shoe will also be made available at select global retailers and Jordan's website starting January 3.
The shoe is fitted with Jordan's FlightPlate technology, which is designed to harness and return energy from every step, allowing for explosive liftoff. A moderator plate situated over the forefoot Nike Zoom unit helps create a larger sweet spot and solid cushioning. Meanwhile, the shoe's upper features a molder collar that provides augmented ankle support.
Interested consumers in North America can begin pre-ordering the Jordan Melo M11 on Jordan's official website. The shoe will also be made available at select global retailers and Jordan's website starting January 3.
Trend Themes
1. Next-level Basketball Shoe Technology - Disruptive Innovation Opportunity: Develop advanced shoe technologies that enhance performance and provide explosive liftoff for basketball players.
2. Augmented Ankle Support - Disruptive Innovation Opportunity: Create innovative ways to improve ankle support in athletic footwear, reducing the risk of injuries for athletes.
3. Pre-ordering and Online Retails - Disruptive Innovation Opportunity: Explore new ways to optimize the pre-ordering process and enhance online retail experiences for consumers.
Industry Implications
1. Athletic Footwear - Disruptive Innovation Opportunity: Incorporate advanced technologies and materials into athletic footwear designs to improve performance and comfort.
2. Sports Equipment Retail - Disruptive Innovation Opportunity: Transform the retail experience for sports equipment by leveraging online platforms and pre-ordering capabilities.
3. Injury Prevention - Disruptive Innovation Opportunity: Develop innovative solutions and products that help prevent injuries in sports and improve athlete safety.
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