Prepare to chuckle because this Jordan Knight Old Navy CD campaign is a hilarious twist on retail marketing strategy. Created with Crispin Porter + Bogusky, the campaign features New Kids on the Block member Jordan Knight, whose angelic voice is the basis of the entire Old Navy summer wear catalog -- the CD version. According to this promotional video, the CD includes hits like 'Flip Flops,' 'Graphic Tees' and 'Shorts.'
Of course, the whole Jordan Knight Old Navy CD isn't a real thing, and you definitely won't be able to find it at your local Target, but the songs sure are catchy! To bring the campaign full circle, Old Navy has also set up a vibrant Facebook page where you can listen to the songs and download them to your own playlist. What's more, you'll even get a chance to win an Old Navy tee signed by the boy band popstar himself!
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