Superstar

Jordan Flight Tour 'The Recap' Video Depicts a Trip to East Asia

By: Matt Ho - Published: Aug 21, 2011 • References: youtube and highsnobiety
The Jordan Brand took a few NBA players to Asia for a little trip not too long ago, and the Jordan Flight Tour 'The Recap' video gives fans a peek at what went on.

The best way to market a pair of basketball shoes is by taking the NBA players a company's endorsed to a foreign country where the sport is huge. The Jordan Flight Tour 'The Recap' video has the sports company taking NBA stars Chris Paul, Carmelo Anthony and Dwyane Wade to China for a trip that had every local ecstatic. The three were in Asia to show off what they do best and to help local players improve their skills through workshops. The excitement among those who witnessed this event shows just how popular the Jordan Brand has gotten over the years.