The JOOP! Spring 2011 campaign is a hot, sultry display of love and luxury. The print ads featured a ferociously attractive couple, lounging around their classy confines.

The concept behind the JOOP! Spring 2011 campaign is that this masculine cologne is for the man who has it all: good looks, a hot lady friend, an awesome apartment, and (probably) a great car and job. If you want a taste of the good life, check out the gallery.