The JOOP! Spring 2011 campaign is a hot, sultry display of love and luxury. The print ads featured a ferociously attractive couple, lounging around their classy confines.
The concept behind the JOOP! Spring 2011 campaign is that this masculine cologne is for the man who has it all: good looks, a hot lady friend, an awesome apartment, and (probably) a great car and job. If you want a taste of the good life, check out the gallery.
Stats for Luxurious Lounging Couples
Trending: Older & Warm
Research: 11,031 clicks in 282 w
Interest: 4 minutes
Concept: Joop Spring 2011
Related: 92 examples / 71 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: beach-lounging duos, racy romance spreads, and topless faux romances.
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