The Joop FW 2010 campaign looks like it was shot straight from the set of the next James Bond film. Male model Patrick Petitjean is spectacular in this spread, giving off the impression that he’s God’s gift to women.
Even though this theme may be a little pretentious, Petitjean pulls it off nicely and convinces his audience that he just may well be the real deal. Fashion model Iselin Steiro is also an absolute gem alongside Petitjean, and the duo nails perfection on the head in the Joop FW 2010 campaign.
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