The Jones New York Spring 2013 ad campaign appears to take place on a sunny weekend afternoon. Following a group of stylish friends clad in casual chic outfits perfect for roaming aimlessly around the city in, the shots are relaxed and fun, the perfect combination for the upcoming season. Not to mention that they complement the colorful, sophisticated looks as well.
Lensed by photographer Mark Seliger, the Jones New York Spring 2013 stars models Julia Stegner, Elise Crombez and Noemie Lenoir. Posing for the camera in the Chelsea and SoHo neighborhoods, they will inspire women to pack away their dark and dreary winter wardrobe for something much more vibrant and breezy. The campaign is a mix of color and monochromatic shots, which will appeal to various onlookers.
Stats for Casual Weekend Fashion Ads
Trending: Older & Warm
Research: 7,704 clicks in 172 w
Interest: 2.6 minutes
Concept: Jones New York Spring 2013
Related: 79 examples / 61 photos
Segment: Females, 18-55+
Comparison Set: 29 similar articles, including: vibrantly happy fashion ads, 70s-era editorials, and elegantly grunge fashion ads.
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