Although Jonathan Saunders Spring 2010 collection was partly inspired by a Swedish vampire movie, the clean lines and refreshingly neutral color palette with hints of greens and pastel pinks thrown in would hardly evoke images of the blood-sucking beast known as Dracula.

It is obvious, however, where the other half of the motivation behind Jonathan Saunders Spring 2010 line arose from: the minimalistic fashion photography of the early nineties.

One only has to glance at any of the garments in Jonathan Saunders Spring 2010 collection to imagine the sinewy Kate Moss standing in the center of the room decked out in one of the creations while staring blankly into the camera.