New Jersey-based photographer Jon Stars has an extensive collection of captures under his belt, each one containing an immense amount of beauty. He doesn't restrict himself to fashion photography, also tending to shoot musicians and portraits. He seems to favor the natural beauty that can be found in people, shying away from overly exaggerated poses and expressions. His subjects are all distinctly unique; some very casually glance into his lens, while others are more dramatic.
Jon Stars sees beauty all around him and uses his lens to capture it.
Implications - Society has become so infiltrated with print and digital advertisements that consumers have become desensitized to their images. They now pay attention to ads that feature photography that is atypical for its unusual subjects and composition. Companies striving to appeal to their target markets should infuse their marketing campaigns with intriguing professional photography.