NYC artist John Burgerman uses subway advertisements for improvisational gore, humor and awareness. With a lambent wit and desire to question his surroundings, Burgerman has debuted a new photo series on his website, titled 'Head Shots.' It's a continuation of his previous Korean Subway project, modifying surroundings in a simple way, while yielding a dramatic impact.

The goal of each project is to question, investigate and reconnect with the environment. Head Shots stages scenes in front of graphic, violent subway transit-based movie advertisements and the effect is both jarring and entertaining.

You'll think twice once the hidden meaning is revealed, which is the artist's concern that movie trailer guns are actually pointed at viewers. He asks the question, "Who are these people aiming at?" and surrenders himself as the natural result of a seemingly inconspicuous equation.