Can you remember the last time you saw an entertaining ad for dental floss? I sure as hell can't. The Johnson & Johnson Campaign brings some color into an often colorless genre of advertising. More often than not, the spreads and commercials for dentistry feature a sterile white background with a bunch of text littered on the screen about how you need to buy this brand of floss to save your mouth.
Created by the advertising agency JWT, the Johnson & Johnson Campaign is far less preachy than most. It doesn't make you feel like you've committed a crime if you miss a day of flossing.
Stats for High Wire Dental Ads
Trending: Older & Mild
Research: 4,097 clicks in 318 w
Interest: 4 minutes
Concept: Johnson & Johnson Campaign
Related: 22 examples / 17 photos
Segment: Females, 12-35
Comparison Set: 8 similar articles, including: finger-mounted toothbrushes, funny feminine hygiene ads, and double sided toothbrush.
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