The Johnson & Johnson Campaign Balances Humor with Hygiene

By: Alex Scott - Published: Mar 26, 2010 • References: jwt & adsoftheworld
Can you remember the last time you saw an entertaining ad for dental floss? I sure as hell can't. The Johnson & Johnson Campaign brings some color into an often colorless genre of advertising. More often than not, the spreads and commercials for dentistry feature a sterile white background with a bunch of text littered on the screen about how you need to buy this brand of floss to save your mouth.

Created by the advertising agency JWT, the Johnson & Johnson Campaign is far less preachy than most. It doesn't make you feel like you've committed a crime if you miss a day of flossing. Stats for High Wire Dental Ads Trending: Older & Mild
Research: 4,104 clicks in 321 w
Interest: 4 minutes
Concept: Johnson & Johnson Campaign
Related: 22 examples / 17 photos
Segment: Females, 12-35
Comparison Set: 8 similar articles, including: finger-mounted toothbrushes, funny feminine hygiene ads, and double sided toothbrush.