The Hardened Package Desing by Johnny Kotze is Cleverly Disguised

By: Jana Pijak - Published: Oct 13, 2013 • References: & inspirefirst
Showcasing a variety of clever disguises, this series of outlaw portraits is the work of talented illustrator Johnny Kotze. Entitled 'Hardened', this cheeky set of illustrations displays a solitary subject who channels a range of different characters that include a cowboy, a mobster, a pirate sailor and a tough viking.

Created in collaboration with Jono Garrett, this illustrated image series is part of a clever packaging concept designed for a traditional padlock. The campaign concept aims to prove that a quality padlock will keep hardened criminals and outlaws from stealing one's belongings.

If opened forcefully, the packaging allows only the top part of the lock to come through and gives its drawn criminals an unhappy face of disapproval. Stats for Illustrated Criminal Branding Trending: Older & Mild
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Concept: Johnny Kotze
Related: 83 examples / 64 photos
Segment: Neutral, 18-55+
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