Showcasing a variety of clever disguises, this series of outlaw portraits is the work of talented illustrator Johnny Kotze. Entitled 'Hardened', this cheeky set of illustrations displays a solitary subject who channels a range of different characters that include a cowboy, a mobster, a pirate sailor and a tough viking.
Created in collaboration with Jono Garrett, this illustrated image series is part of a clever packaging concept designed for a traditional padlock. The campaign concept aims to prove that a quality padlock will keep hardened criminals and outlaws from stealing one's belongings.
If opened forcefully, the packaging allows only the top part of the lock to come through and gives its drawn criminals an unhappy face of disapproval.
Stats for Illustrated Criminal Branding
Trending: Older & Mild
Research: 2,908 clicks in 133 w
Interest: 2.1 minutes
Concept: Johnny Kotze
Related: 83 examples / 64 photos
Segment: Neutral, 18-55+
Comparison Set: 30 similar articles, including: humanized fashion branding, cutely doodled branding, and retro pet products.
Illustrated Criminal Branding
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