These photos are from the John Rocha Spring 2010 menswear collection, but the flower-covered fedoras make me think that Rocha derived some inspiration from women's hats. The choice to mix flowers and fedoras is a curious one, but this inherent femininity is tamed somewhat by the oversized peacoats that many of the models wore.
Check out more images of the John Rocha Spring 2010 collection from London Fashion Week in the gallery above.
Implications - Contemporary society has placed an increased premium on owning clothing and goods that are unique in design, fabric, and brand. A company can capitalize on this by creating products so avant-garde as to be instantly recognizable. They will attract interest from style-conscious consumers and fashionistas alike.