Sexing Up Store Image - John Lewis Brand Boosting Swimwear (GALLERY)


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Sexing Up Store Image - John Lewis Brand Boosting Swimwear (GALLERY)


John Lewis has department stores all over the U.K. To say that they have been conservative might be an understatement. A spokesperson says they needed to “sex up” its brand image. And using model Florence Burdenell-Bruce in the shoot for this this swim wear collection was their answer to helping the department store’s image. Pretty tame, no?
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Via: johnlewis Posted: Jan 21, 08
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