Superstar

John Lewis Brand Boosting Swimwear

By: Going Like Sixty - Published:   Updated: Apr 7 2011 • References: johnlewis
John Lewis has department stores all over the U.K. To say that they have been conservative might be an understatement.

A spokesperson says they needed to "sex up" its brand image. And using model Florence Burdenell-Bruce in the shoot for this this swim wear collection was their answer to helping the department store's image. Pretty tame, no?