Going Like Sixty
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John Lewis has department stores all over the U.K. To say that they have been conservative might be an understatement. A spokesperson says they needed to “sex up” its brand image. And using model Florence Burdenell-Bruce in the shoot for this this swim wear collection was their answer to helping the department store’s image. Pretty tame, no? References: johnlewisFiled In: |
Sexing Up Store Image
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John Lewis Brand Boosting Swimwear
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