John Lewis has department stores all over the U.K. To say that they have been conservative might be an understatement.
A spokesperson says they needed to "sex up" its brand image. And using model Florence Burdenell-Bruce in the shoot for this this swim wear collection was their answer to helping the department store's image. Pretty tame, no?
Sexing Up Store Image
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John Lewis Brand Boosting Swimwear
Published: Jan 21, 2008 Updated: Apr 7 2011 • References: johnlewis