John Galliano may have had a tough year, but at least his fashion label is striving to push past it. It has launched the John Galliano Gazette, a newspaper-themed website that resonates with the brand's 'Gazette' collection, a line of printed pieces that mimic the look of old school dailies.
The John Galliano Gazette site is simple and straightforward, allowing visitors to browse through collections, view seasonal look books and read through the fashion label's 'Diary.' Perfect for its range of international customers, the John Galliano site provides an easy way for fans to get their fill of the designer, despite the fact that, aside from the site's name, it doesn't mention much of the designer himself at all. As the Telegraph UK points out, the site only briefly references Galliano, instead offering more information on the label's new creative director Bill Gaytten.
Stats for Newspaper-Themed Virtual Stores
Trending: Older & Mild
Research: 1,671 clicks in 235 w
Interest: 2.5 minutes
Concept: John Galliano Gazette
Related: 65 examples / 50 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: credit crunch bargain hunting, 52 e-commerce innovations, and social good shopping sites.
Newspaper-Themed Virtual Stores
More Stats +/-
52 e-Commerce Innovations
Credit Crunch Bargain Hunting
Social Good Shopping Sites
Fitting Room Simulators