The John Casablanca International Institute Campaign is Adorable

By: Meghan Young - Published: Feb 27, 2013 • References: springadvertising & ibelieveinadv
The John Casablanca International Institute ad campaign shows people that they can be whatever they want to be if they simply but their mind to it. In this case, if a career in fashion, makeup or hair and beauty is what a person wants to pursue, they simply need to attend this school. The print ads may read, "Born to do this," likening students to such celebrities as Lady Gaga and Andy Warhol, but it tells people where to go to hone their natural abilities.

Created by Spring, an ad agency based in Vancouver, Canada, the John Casablanca International Institute ad campaign creatively shows off the skills attained at this school through these celebrity kid makeovers. Darcy Burns was in charge of hair and makeup while Kristina Exponential styled the models. Stats for Celebrity-Mimicking Kid Ads Trending: Older & Warm
Research: 3,536 clicks in 169 w
Interest: 1.7 minutes
Concept: John Casablanca International Institute
Related: 39 examples / 30 photos
Segment: Neutral, 12-35
Comparison Set: 14 similar articles, including: melodious visitor campaigns, dramatically artistic hair ads, and body part clothing ads.